Motion Graphics
Motion Graphics is also called Motion Design, making the relationship between movement and design elements easier to understand. The world of commercial animation is comprised of a number of fields and styles. The word “animation” is an umbrella term that includes almost anything that has movement. However, one subset of animation is confusing to some people, […]
Motion Graphics is also called Motion Design, making the relationship between movement and design elements easier to understand.
The world of commercial animation is comprised of a number of fields and styles. The word “animation” is an umbrella term that includes almost anything that has movement. However, one subset of animation is confusing to some people, even though it’s all around us in the digital era: Motion Graphics. It’s so ubiquitous that it’s almost invisible — but it is a truly powerful tool when it comes to commercial animation.
In this insight article, I’ll explain what Motion Graphics is, its history, what differentiates it from other types of animation, and its importance in the advertising and design industry today.
